There are two phone-as-a-service rental options available for Everphone's clients—Classic and CYOD (choose your own device). In the Classic option, the IT and purchasing departments of the client company determine which employees get which device, and Everphone takes care of everything else.The CYOD option, on the other hand, allows employees to choose their own devices. In this model, the purchasing company provides a fixed budget per device, and if an employee wishes to buy a device beyond the set budget, they can pay the difference themselves via an employee co-payment. Employees can use these devices in a private and unrestricted manner.
How did we monetize?
Maximizing product value
Challenges
Context
When I joined Everphone, I encountered a significant issue during the onboarding process. The challenge was the lack of a centralized and updated repository of information for the entire product portfolio. This issue wasn't unique to me; approximately 80% of new team members in the product and customer-facing teams faced the same problem. There was also a friction between the product and QA team as there were no touch points at all.
Personas
Who were we ideally targetting

Being Data-Driven 📈

What we really were measuring to aim for success...

OKRs

Metrics

Complete Automation
Active Rentals/ Active Phone Plans
API-First Approach
Unreturned devices
Finishing the Standard Product
Active Employees
Open Orders/Open Repairs
Prolonged Rentals
Total Shipped Orders
What I achieved as part of my journey:
‍
Crafted user stories & launched 40+ features for 3 products, improving delivery times by 50%.

Championed agile methods, ensuring cohesive team product development through sprint planning & retrospectives.

Streamlined communication with feature announcements to 270+ employees & optimized feedback processes.

Boosted product quality by streamlining QA, Acceptance Testing, A/B Testing & ensuring smooth feature releases.